How To Build Salon Clientele Fast: 4 Easy Steps
Want to know how to
Whether you own your own beauty salon or run your beauty business through
someone else’s salon, growing your clientele will be one of your top
priorities. You want regular customers that keep coming back so you don’t have
to worry about filling up your schedule – or your bank account.
In this article:
Building a loyal salon clientele
Getting new clients fast for your beauty business might be your immediate priority when starting out. But it is imperative to build your clientele for the long term. You need to ensure that you offer high-quality beauty services with excellent customer service to build a consistent, satisfied client base. Because clients who are satisfied with your services are more likely to return for future services and recommend your business to others. This loyalty will help your salon survive over time.
A loyal client base provides a stable source of income for your beauty salon business. By having a steady stream of clients, you can avoid fluctuations in revenue that can occur when relying on walk-ins or occasional clients. Strong clientele can also help establish your business’ reputation. Positive word-of-mouth referrals from satisfied clients can be invaluable in attracting new clients to your salon. Conversely, negative reviews or experiences can harm your beauty business’s reputation and deter potential clients. As satisfied clients refer friends and family to your beauty business, your client base expands. This provides new opportunities for your salon to offer additional services and expand your offerings. If you want to learn how to set your beauty salon up for long-term success, download this Free Blueprint to Boost Your Beauty Business.
How to build salon clientele fast
However, there are several tactics you can use to boost your client base fast. But remember that these strategies are meant to be temporary income boosters to expand your client base. Building long term success takes time and there are many other factors to consider to create a long term loyal clientele for your beauty salon business.
But let’s get into what you can do to boost your business today!
Promotions to grow your salon client base fast
Offering promotions such as discounts or special deals can attract new customers and encourage existing clients to refer their friends and family.
Some promotions you can offer to build salon clientele fast are:
- New customer discount: Offer a discount to first-time customers to encourage them to try your salon.
- Loyalty program: Reward customers who frequent your salon with a loyalty program that gives them discounts or free services after a certain number of visits.
- Gift with purchase: Offer a free gift with the purchase of a service or product to entice customers to buy.
- Limited-time offer: Create a sense of urgency by offering a limited-time discount or special service.
- Seasonal promotion: Create a promotion around a particular holiday or season, such as a Valentine’s Day special or a summer skincare package.
- Bundle deal: Create a package deal that combines multiple services at a discounted price.
- Educational event: Host an educational event, such as a makeup or skincare tutorial, to teach your customers about your services and products.
Promote your offer on your salon’s website, social media, email marketing, and in-salon signage to ensure maximum exposure.
Referral incentives to build salon clientele fast
Referral programs are an effective way to incentivize your current customers to bring in new business for your beauty salon. Here are some referral incentive ideas to build your beauty salon client base fast:
- Free service: Offer a free service to both the referring customer and the new customer they refer. This could be a haircut, manicure, or facial, depending on your beauty business’s services.
- Discounted service: Offer a discount on a service to both the referring customer and the new customer they refer. This is basically the same strategy as the free service, except that you will earn money at the same time and not just give away your service for free.
- Free product: Offer a free product to both the referring customer and the new customer they refer. This could be a hair care product, nail polish, or a skincare
- Loyalty points: Offer loyalty points to the referring customer that they can use towards future services, and give the new customer a discount on their first visit.
- Gift card: Give the referring customer a gift card to your salon, and offer the new customer a discount on their first visit.
- Partnership incentives: Partner with another local business, such as a clothing store or jewelry store, to offer joint referral incentives. For example, if a customer refers a new customer to your salon, they receive a discount at the clothing store, and vice versa.
Make sure to promote these referral incentives to your clients when you perform your services. You can also promote them on your website, social media and in your salon.
Run promotional ads to grow your beauty business fast
Running promotional ads is an effective way to attract new customers to your beauty salon. Here are some steps to follow:
- Determine your ad budget: Decide how much you want to spend on your ads. Consider your overall marketing budget and how much you want to allocate specifically to advertising.
- Identify your target audience: Determine who you want to reach with your ads. Consider demographics such as age, gender, location, interests, and behaviors.
- Choose your advertising platform: There are many advertising platforms to choose from, such as Google Ads, Facebook Ads, Instagram Ads, and Pinterest Ads. Consider which platform your target audience is most likely to use.
- Create your ad content: Develop compelling ad copy and images or videos that showcase your salon’s services and promotions. Make sure your ad copy is clear, concise, and includes a call-to-action.
- Set your ad budget and targeting: Use your advertising platform’s targeting options to reach your desired audience. Set your budget and schedule your ad to run at times when your target audience is most likely to be online.
- Monitor and optimize your ad performance: Track your ads’ performance and make adjustments as needed. Adjust your ad targeting, budget, and content based on what works and what doesn’t.
- Measure your results: Use your advertising platform’s reporting tools to measure your ads’ success. Analyze the data to see what drives the most clicks, engagement, and conversions, and adjust your strategy accordingly.
Remember to use eye-catching visuals, clear messaging, and a strong call-to-action in your ads. Offer promotions that are relevant and valuable to your target audience, and track and analyze your results to improve future ad campaigns.
Social media tactics to increase salon clientele fast
Social media is an excellent way to promote your beauty business in both the short and long term. Here are some social media tactics to help your beauty salon increase clientele:
- Showcase your work: Use social media platforms such as Instagram, Facebook, and Pinterest to showcase your best Share high-quality images and videos of your clients’ before-and-after transformations, and include captions that highlight your services.
- Run contests and giveaways: People love free stuff, so running contests and giveaways on social media can be an effective way to attract new clients. For example, you could offer a free haircut, color treatment, or manicure to one lucky winner who follows your salon’s Instagram account, tags three friends in the comments, and shares your post.
- Collaborate with influencers: Partnering with micro or nano influencers can help you reach a wider audience. Look for local beauty influencers who may be interested in trying your services and sharing their experience with their followers.
- Offer promotions and discounts: Use social media to promote limited-time discounts, deals, and promotions. For example, you could offer a 10 % discount code exclusive to your social media followers.
- Respond to all reviews and comments on your social media pages. This shows that you value your clients’ feedback and are committed to providing excellent customer service.
- Share customer testimonials: Share testimonials from satisfied clients on your social media pages. This can help build trust and credibility with potential clients who are considering using your services.
Overall, using social media to promote your beauty salon can be an effective way to attract new clients quickly. By showcasing your work, running contests and promotions, collaborating with influencers, and engaging with your audience, you can increase your visibility and build a loyal following on social media.
How to build a loyal clientele in the long term
In the short term, all of the above strategies can help you grow your beauty business’ clientele fast. But to succeed in the long term, there are many other factors to consider. Building a steady client base for your beauty business takes time and patience.
In order to grow a successful beauty business in the long term, there are many factors you need to consider. But you should start by growing your beauty business brand and providing excellent customer service.
Build your beauty business brand
Building a brand for your beauty business is essential for several reasons:
- Differentiation: A strong brand helps your beauty business stand out from your competitors. By developing a unique identity and communicating it effectively, you can differentiate your beauty business from This will enable you to attract clients who resonate with your values and style.
- Trust: A strong brand also helps build trust with potential clients. By developing a consistent and reliable image, you can establish your business as a trustworthy and reputable beauty services provider. This is especially critical in the beauty industry, where clients place high value on expertise and quality.
- Loyalty: A strong brand can also foster client loyalty. By creating a strong emotional connection with clients, you encourage them to return for future services and recommend the salon to others. This helps create a loyal and enthusiastic client base that sustains your beauty business over time.
- Growth: A strong brand is a foundation for growth. By creating a positive reputation and attracting a loyal client base, you can eventually expand your offerings and reach new markets. This helps to increase revenue and establish your beauty business as a leader in the local market.
To learn more about how to build a brand for your beauty business Download your Free Blueprint to Boost Your Beauty Business. You can also check out this article on How to Build a Brand as a Small Business.
Provide excellent customer service
Providing excellent customer service is critical for any beauty business’ success because it helps retain your clients. When your clients feel valued and appreciated, they are more likely to return to your salon for future services. Satisfied clients are also more likely to refer their friends and family to your salon. Positive word-of-mouth referrals can be a powerful marketing tool and help you attract new clients. Your beauty business’s reputation is critical for your long term success.
Providing excellent customer service builds a positive reputation for your beauty business brand. Additionally, happy clients are more likely to purchase additional services and products from your beauty business, which leads to increased revenue.
How to provide excellent customer service:
- Create a welcoming environment: Make sure your salon is clean, comfortable, and visually appealing. Offer refreshments, such as water or tea, to clients while they wait.
- Listen to your clients: Listen carefully to your clients’ needs and preferences, and make sure your services are tailored to meet their individual needs.
- Communicate clearly: Communicate with your clients clearly and effectively, and provide them with all the information they need to make informed decisions about your services.
- Offer value-added services, such as complimentary hand massages or hair consultations, to enhance the client experience.
- Follow up with your clients after their appointment to ensure they are satisfied with their service and address any concerns they may have.
- Respond to feedback: Respond to client feedback, whether positive or negative, in a timely and professional manner. Use feedback to improve your salon’s services and operations.
- Be professional: Maintain a professional demeanor at all times and treat all clients with respect and kindness.
- Train your staff: If you have staff provide them with training on customer service best practices, including how to greet clients, communicate effectively, and handle
Building a salon’s clientele can take time and effort, but there are some strategies you can use to build your client base quickly. By offering promotions, running ads, utilizing social media and offering referral incentives you can increase your beauty salon’s client base fast.
But remember, building a strong clientele takes time and effort. Consistency and quality of service are key factors in building a loyal and satisfied client base.
If you want to set your beauty business up for long-term success download this Free Blueprint to Boost Your Beauty Business.
I'm Emma Ellinor
I’m a digital marketer, project manager and retail analyst.
For the past 7 years I have immersed myself into the field of marketing and management. I am on a mission to inspire more women to take their business to the next level. By sharing my journey to escape the 9-5 trap along with useful marketing, time management and small business tips.
